What if we told you a single, simple rule could double your output-without tacking extra hours onto the clock? Meet the 90-Minute Rule, a behind-the-scenes tactic high performers swear by.
Research on brain cycles shows we move through peaks and valleys roughly every 90 minutes, a rhythm called our ultradian cycle. When we lean into that rhythm instead of pushing through it, we finish tasks faster-and they come out better.
So here’s how the rule works:
Pick one meaningful task-whether its writing, studying, planning, or solving a tricky problem. Clear away every distraction. Commit to that single task with full attention for a strict 90 minutes. No multitasking, no phone, no snagging a quick scroll. Just deep, uninterrupted work.
After ninety minutes, step away for a quick fifteen- to twenty-minute break. Stretch, walk, drink water, and let your mind breathe. If you still need to work, come back and repeat that loop.
Why does this simple rhythm feel so good? Because it fits the brains natural attention cycle. Push past ninety minutes and you’re likely to crash, producing messy, tired work. Focus hard in short bursts instead, and your ideas flow faster, sharper, and brighter.
Writers, CEOs, trainers, and artists lean on this trick so they stay fresh and never drown in stress. Its not about squeezing more hours into a day, its about squeezing better results from each one.
At Reader is Leader, we teach people to spend time wisely, not endlessly. Whether you’re reading, writing, habit-building, or chasing a project, give the ninety-minute rule a shot. You’ll be pleased-and maybe a little shocked-at what you finish.
Your time is precious. Your energy is potent. Give them the solid system they deserve.
So the real question is: Are you actually choosing how to use your minutes, or are they slipping through your fingers?